Chicago 2016 Olympics Bid

Environmental graphics strategy for the City of Chicago’s 2016 Olympic bid in conjunction with the International Olympic Committee (IOC) and the Mayor. Utilizing the 2016 logo, we developed a graphics kit-of-parts that translated the print brand into venue and events specific applications and which could be used by their rendering team, to provide a preview of what the Olympics would look like in the official Bid Book, submitted by the City to the IOC. Images courtesy of P+W.