Kellogg

Interesting in reinvigorating the recruitment process for potential students, their families and existing students and staff alike, Kellogg School of Management on Chicago’s Northside hired us to perform an extensive analysis of the existing student experience from before visit, to post visit follow-up, and develop a framework of experiential design elements that could be implemented in phases and integrated into the existing built environment.

Services included experience master planning, workshops, stakeholder interviews, signage and permanent and temporary environmental graphics that worked in concert with their brand, marketing materials and advertising.